Syren Enabled 20% Increase in Order Fulfillment for a Leading Pharma Company
Problem Statement
The enterprise was looking to improve the schedule and completeness of the delivered customer orders. Despite core operational systems in place, the company faced challenges in achieving comprehensive visibility across the order lifecycle, from placement and scheduling to allocation, shipment, and delivery. There was a need for more granular insights into the allocation and shipment aspects of the supply chain to understand where delays occurred.
ChallengesÂ
- Fragmented data sources: Order and delivery data were spread across different systems (like ERP, warehouse, and transport systems), making it hard to get a complete picture of performance.
- Lack of Summary Dashboards: Without summary dashboards, teams couldn’t easily monitor whether deliveries were consistently meeting promised timelines and quantities.
- Difficulty identifying root causes: When deliveries were late or incomplete, it was challenging to trace the issue back to a specific point in the process such as planning, inventory, or shipping.
- Reactive issue resolution: Because performance issues were discovered after the delivery, teams spent more time resolving problems than preventing them.
Solutions
Granular Failure Mode Analysis
Instead of treating OTIF as a single outcome, our solution broke it down into 30+ predefined milestones across the supply chain from order placement and acceptance to picking, allocation, dispatch, and delivery. This helped in identifying exactly where delays or shortfalls occurred in the process.
Standardized Expectation Modeling
Allocation, shipping, and fulfillment timelines were defined in collaboration with business teams. These static lead time benchmarks were applied to ensure reliable OTIF tracking across varying contract terms and delivery cycles.
Centralized Reporting and Alerting System
Teams were equipped with dashboards and alert templates, which made it easier to track order fulfillment status, identify bottlenecks, and act proactively. This enabled the business and operations teams to monitor OTIF and address bottlenecks quickly.
Impact
Conclusion
With Syren’s OTIF implementation, the pharmaceutical leader got end-to-end visibility into their delivery performance through detailed milestone tracking and centralized performance visibility. The client was able to significantly improve order scheduling and fulfillment rates, which streamlined internal workflows and reduced manual dependencies. This enabled faster order fulfillment, reduced development cycles, and laid a strong foundation for long-term supply chain reliability and customer trust.