Syren Enabled 20% Increase in Order Fulfillment for a Leading Pharma Company

Problem Statement

The enterprise was looking to improve the schedule and completeness of the delivered customer orders. Despite core operational systems in place, the company faced challenges in achieving comprehensive visibility across the order lifecycle, from placement and scheduling to allocation, shipment, and delivery. There was a need for more granular insights into the allocation and shipment aspects of the supply chain to understand where delays occurred.

Challenges 

Solutions

Granular Failure Mode Analysis

Instead of treating OTIF as a single outcome, our solution broke it down into 30+ predefined milestones across the supply chain from order placement and acceptance to picking, allocation, dispatch, and delivery. This helped in identifying exactly where delays or shortfalls occurred in the process.

Standardized Expectation Modeling

Allocation, shipping, and fulfillment timelines were defined in collaboration with business teams. These static lead time benchmarks were applied to ensure reliable OTIF tracking across varying contract terms and delivery cycles.

Centralized Reporting and Alerting System

Teams were equipped with dashboards and alert templates, which made it easier to track order fulfillment status, identify bottlenecks, and act proactively. This enabled the business and operations teams to monitor OTIF and address bottlenecks quickly.

Impact

Increase in Order Fulfillment
0 %
Increase in Customer Satisfaction
0 %
Of Manual Efforts Saved
0 %

Conclusion

With Syren’s OTIF implementation, the pharmaceutical leader got end-to-end visibility into their delivery performance through detailed milestone tracking and centralized performance visibility. The client was able to significantly improve order scheduling and fulfillment rates, which streamlined internal workflows and reduced manual dependencies. This enabled faster order fulfillment, reduced development cycles, and laid a strong foundation for long-term supply chain reliability and customer trust.

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