UNIFIED COMMERCIAL AGENT HUB

An AI Agent To Guide Every Commercial Decision

AI agents for Route-to-Market, Revenue Growth Management, and Winning at POS together on one shared, governed foundation, so every commercial team can move faster together.

5 +

Fortune 100 clients

8 +

Global locations

90 +

R-CPG & supply chain engagements

490 +

Commercial & data engineering experts

6 +

Purpose-Built Agents

Why Choose a Unified Commercial Platform

A single AI foundation for every function, from field sales to trade planning.

One Platform, Every Domain

Agents in RTM, RGM, and Winning at POS, all work from the same platform, so every team moves in sync instead of on its own.

Faster Time to Value

New agents launch fast, because they build on capabilities that are already proven and running.

Enterprise-Grade Trust

Every agent is secure, governed, and explainable, backed by data your teams can rely on.

How the Platform Works

How Your Teams Use It

AI assistants, dashboards, proactive alerts, role-based views, and mobile access added to their existing way of working.

13 purpose-built agents across Route-to-Market, Revenue Growth Management, Commercial Excellence, etc., each focused on a single, clearly defined job.

Every agent shares the same core capabilities, from search and summaries to recommendations, reasoning, and workflow automation, so new agents fit right in.

One governed layer of commercial data, connected to your existing enterprise systems, with built-in security and governance.

Business impact

Live deployments of hub agents for field sales, trade promotion planning, and more.

Revenue increase with Sales Captain AI
1 %
Less outlet churn with outlet prioritization
20 %
Better utilization of trade promotion budget
15 %
Less time to build a trade plan
15 %

The Agent Catalog

Each agent built for a specific commercial job, all sharing the same intelligence foundation.

RoutePulse AI

Builds the most efficient field route for every sales rep, every day.

RouteMax AI

Gets more productive outlet visits out of the same field time.

CoveragePro AI

Finds the outlets and accounts a team is missing today.

Sales Captain AI

Gives every rep an AI assistant that plans visits and guides in-store execution.

PromoSmart AI

Designs trade promotions that are set up to work before they launch.

PackMix AI

Finds the right pack and price mix across the full portfolio.

RevenuePulse AI

Surfaces ongoing recommendations to protect and grow revenue and margin.

AvailSense AI

Flags availability risk early, keeping shelves stocked and sales protected.

ShelfMax AI

Improves shelf execution and planogram compliance in store.

PromoPulse AI

Tracks in-store promotion compliance and performance in real time.

MarketPulse AI

Tracks performance against category and competitors.

TargetTracker AI

Keeps targets and commitments visible across every team, in real time.

GrowthLens AI

Points teams to the growth opportunities across markets and accounts.

Ready to make your Retail & CPG data work harder?

Whether you're modernizing a legacy stack or scaling an existing investment — Syren meets you where you are.

FAQS

Questions teams ask before they start

An unified commercial agent hub brings together AI agents built for different commercial functions, such as field sales, trade promotions, and in-store execution, so they run on one shared platform instead of separate, standalone agents.
They plan smarter routes, flag which outlets need attention, and guide reps through what to do at each visit, so field time goes toward the accounts and actions that matter most.
RGM is the practice of optimizing pricing, promotions, and product mix to grow revenue and margin together. AI agents support this by testing promotion designs before launching, recommending the right pack and price mix, and surfacing ongoing opportunities to protect margins.
AI agents can flag availability risk before it affects sales, monitor shelf and planogram compliance, and track how promotions are performing in real time, so teams can act while there's still time to make a difference.

We offer thirteen purpose-built agents across four domains, Route-to-Market, Revenue Growth Management, Winning at POS, and Commercial Excellence, all running on the same shared platform.

Because our agents share the same underlying capabilities and data foundation, we can launch new agents faster and keep them working in sync, giving your teams one consistent experience instead of a set of disconnected tools.
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