Smarter Retail & CPG decisions. Powered by AI agents.
Turn fragmented data into decisions that grow revenue, sharpen execution, and compound customer value.
RCPG clients across NA, APAC & India
Margin recovery delivered on markdown optimization
Faster supply chain decisions with AI-driven insights
Uplift in average order value (AOV)
Your retail data sits in dashboards you don't trust
Syren closes the gap between data you have and decisions you can make.
Where we deliver impact
Every stage of Retail & CPG is a compounding lever. Syren covers each one with AI models, governed data, and real business outcomes.
Smarter demand, pricing & merchandising
Replace intuition-driven planning with AI that sees what your data actually says, at SKU, store, and channel level.
- SKU-store-channel demand forecasting with seasonality, promo, and event signals
- Elasticity-based pricing shows which price points protect volume without killing margin
- Customer segmentation for targeted offers and higher lifetime value
Vendor performance & cost transparency
Stop absorbing unreliability silently and turn negotiations into fact-based conversations with analytics-driven sourcing.
- Vendor OTIF, fill rate, and lead time tracking across your full supplier base
- End-to-end landed cost visibility — where margin is leaking and why
- Private label opportunity identification by category economics and demand signal
Assortment, space & markdown optimization
Define retail profitability by carrying the right products, placing them right, and exiting them right.
- Localized assortment by store cluster without damaging choice
- Shelf allocation by velocity and margin density
- Markdown timing and depth that accelerates sell-through while protecting gross margin
Inventory, replenishment & fulfillment
Balance availability with working capital across every channel for the right inventory, right location, and right time.
- Inventory optimization across stores, DCs, and digital
- Replenishment automation on real-time demand signals
- Ocean freight ETA modeling that replaces buffer stock with confidence intervals
Customer loyalty, retention & personalization
Unified store and digital signals, applied before customers leave to turn customer data into revenue.
- Churn prediction identifying at-risk customers before attrition happens
- CLV-based retention actions know which customers are worth fighting for
- Basket analysis and recommendation models that grow order value and assortment reach
Three things that move the needle
Predict demand before it moves
SKU-store-channel forecasting that accounts for promotions, events, and external signals. Your supply chain stops reacting to yesterday and starts anticipating tomorrow.
Connect everything. Decide faster.
One data foundation across POS, ecommerce, supply chain, and vendor systems, governed, trusted, and ready for every function to query and act on.
Turn signals into next steps
Choose how and when to act on data like, a price gap, a stockout risk, a cross-sell opportunity. No analyst queue, no waiting on a report.
Results our clients talk about
8-12%
Margin recovery through AI markdown optimization
A leading retailer used Syren's intelligent markdown engine on Databricks to move from static clearance rules to dynamic, model-driven exit pricing — recovering margin on every clearance cycle.
↑ Conv.
Higher shelf conversion with a GenAI store associate
A specialty retailer deployed Syren's GenAI-powered store associate tool, giving frontline staff real-time product knowledge and personalized recommendations at the point of sale.
33%
Assortment Expansion with a Suggested Order Engine
A global beverage manufacturer supplying thousands of outlets, replaced manual, experience-driven selling with Syren's Suggested Order Engine for hyper-personalized, outlet-specific recommendations embedded directly into sales agents' daily workflows.
25 days
Athena to Databricks migration — delivered in under a month
Using Syren's migration accelerators, a retail analytics team moved their full Athena workload to Databricks in 25 days — with zero data loss and immediate performance gains.
Ready to make your Retail & CPG data work harder?
Whether you're modernizing a legacy stack or scaling an existing investment — Syren meets you where you are.










