Retail & CPG decisions that move at the speed of the shelf
Custom-built AI agents that sense, decide and act across your shelves, supply chain and shoppers, with your teams in control.
10
+
RCPG clients across NA, APAC & India
8
%
Margin recovery delivered on markdown optimization
0
x
Faster supply chain decisions with AI-driven insights
9
%
Uplift in average order value (AOV)
Syren’s Agentic Studio connects custom-built AI agents for retail and CPG
Commercial
Grow revenue and margin on every shelf
- Revenue Growth Management: Pricing, promotion and markdown recommendations tied to revenue and margin targets.
- Revenue Trade Optimization: Trade investment planning and measurement, so spend goes where it returns the most.
- W@POS (Winning at the Point of Sale): Localized assortments and shelf allocation by velocity and margin, so the right product is in the right place.
- Customer Segmentation: Shopper groups built from behavior, used for targeted offers and pricing.
Supply Chain
The right stock in the right place
- Control Tower: One live view of supply signals, with next steps triggered as conditions change.
- Demand Planning: SKU-store-channel forecasts that account for promotions, events and external signals.
- Inventory and Replenishment: Stock levels optimized across stores, distribution centers and digital channels, with automated replenishment.
- Warehouse & Logistics: Faster, more reliable movement of goods from supplier to shelf, including vendor OTIF and landed cost visibility.
- Route Optimization: Better routes and ocean freight ETA modeling, with confidence intervals in place of buffer stock.
Consumer
Keep shoppers coming back
- CRM & Consumer Effectiveness: Churn prediction, lifetime-value-based retention, basket analysis and real-time offers.
- Media and Marketing: Media planning and attribution, so teams can see which campaigns drive purchases.
- Brand and Demand Generation: Insight into what builds brand preference and creates demand across channels.
Your supply chain stops reacting to yesterday and starts anticipating tomorrow
RGM sets the price, Demand Planning updates the forecast, and Replenishment pre-positions stock.
Insights
AIRetail & CPGSupply Chain
7 Enterprise Revenue Growth Management Strategies to Avoid Passing Costs to CustomersÂ
Read More
Data EngineeringRetail & CPG
Insight Over Instinct: How Data-Driven Product and Pricing Strategies Create Market WinnersÂ
Read More
Ready to make your Retail & CPG data work harder?
Modernizing a legacy stack or scaling an existing investment?
Syren meets you where you are.
FAQS
Questions teams ask before they start
What retail and CPG solution use cases does Syren support?
Syren's Retail and CPG solution for enterprises supports demand forecasting, pricing optimization, localized assortment planning, markdown optimization, vendor performance analysis, inventory and replenishment planning, fulfillment analytics, customer segmentation, churn prediction, and personalized recommendations, powered by agentic AI that acts on these insights in real time.
How can AI improve demand forecasting in Retail and CPG?
AI combines historical sales with seasonality, promotions, events, store performance, channel activity, and other demand signals. This helps Retail and CPG companies forecast demand more accurately at the SKU, store, and channel levels, with agentic AI turning those forecasts into automated next steps like replenishment triggers and pricing adjustments.
Can Syren's Retail and CPG solution help reduce stockouts and excess inventory?
Yes. Syren's Retail and CPG solution uses demand forecasting, inventory optimization, replenishment automation, and real-time supply chain visibility to help retailers improve product availability while reducing excess stock and working capital. Agentic AI drives the replenishment automation, acting on stockout risk signals without waiting on an analyst queue.
Does Syren's Retail and CPG solution run on Databricks?
Yes. Syren's Retail and CPG solution operates within the client's governed Databricks Lakehouse environment, using capabilities like Delta Lake, Unity Catalog, MLflow, and Databricks Genie to keep data secure and queryable. For clients not yet on Databricks, Syren also handles the migration, for example, moving a full Athena workload to Databricks in 25 days with zero data loss.
What outcomes can I expect from CPG retail intelligence?
Based on outcomes across Syren's Retail & CPG client base, results include 8–12% margin recovery through AI markdown optimization, a 20% stockout reduction via real-time supply chain control towers, and 3x faster supply chain decisions driven by agentic AI insights that act, not just report.
Can Syren's Retail and CPG solution improve customer loyalty and personalization?
Yes. Syren's Retail and CPG solution for enterprises combines customer signals from physical and digital channels to support segmentation, churn prediction, customer lifetime value analysis, basket analysis, personalized offers, and product recommendations. Agentic AI applies these signals in real time, acting before customers churn rather than reporting on it after the fact.